Frequently Asked Questions

What exactly is a UDRP?

The Uniform Domain-Name Dispute-Resolution Policy (UDRP) is a process established by ICANN for the resolution of disputes regarding the registration of internet domain names. It is a faster, cheaper alternative to traditional litigation.

To succeed, a complainant must prove three elements:

1. The domain name is identical or confusingly similar to a trademark in which the complainant has rights.
2. The respondent has no rights or legitimate interests in respect of the domain name.
3. The domain name has been registered and is being used in bad faith.

How long does a takedown take?

For clear-cut abuse (like phishing sites mirroring your login page), we utilize host-level takedowns which typically take 24 to 48 hours. For transferring the domain ownership entirely via UDRP, the process legally takes roughly 45 to 60 days from filing to the actual transfer of the domain.

Why shouldn't we just buy the typos ourselves?

Defensive registration is a losing battle. For a standard 6-character brand, there are thousands of possible keyboard permutations. When multiplied across the ~1,200 active top-level domains (TLDs), you are looking at hundreds of thousands of potential domains. The carrying cost alone is exorbitant, and attackers will just find the permutations you missed. Continuous monitoring combined with aggressive enforcement is the only scalable defense.

Do you monitor social media and app stores?

Yes. While our primary focus is the DNS ecosystem, our platform ingests data from major social networks (Twitter, LinkedIn, Facebook, Instagram) and app stores (iOS, Android) to identify brand impersonation. Takedown times on these platforms vary based on their specific IP policies.