Brand Assessment Tools

1. UDRP Recovery ROI

Calculates the return on investment for filing UDRP complaints to recover domains actively siphoning traffic.

JavaScript disabled. Assuming 5 infringing domains stealing 1,500 visitors/mo each, at a 2% conversion and $150 customer value. You lose $22,500/mo. At $1,500 per UDRP, the total cost is $7,500. The break-even is roughly 10 days.

Number of Infringing Domains

Avg. Monthly Visitors Stolen (Per Domain)

Your Conversion Rate (%)

Customer Lifetime Value ($)

Financial Impact

Monthly Revenue Lost

Total Recovery Cost (Est.)

Break-Even Time

2. Typo Permutation Scope

Estimates the number of possible viable typos (omission, insertion, substitution, transposition) for your brand name.

JavaScript disabled. For a 6-letter brand across 50 TLDs, there are thousands of viable permutations. Defensive registration is impossible.

Brand Name (Letters Only)

Target TLDs to Protect

Core Typo Variants

Total Domains to Monitor

This illustrates why defensive registration (buying them all) fails, and monitoring is required.

3. Defensive Registration Cost

What it would actually cost to buy every typo yourself annually.

JavaScript disabled. Registering 200 variants at $15/year costs $3,000 annually. Over 5 years, that is $15,000 wasted on empty domains.

Variants to Buy

Avg Registration Fee ($)

Wasted Spend

Annual Cost

5-Year Holding Cost

4. Phishing Remediation Cost

Estimate the internal cost of responding to a successful phishing attack originating from a lookalike domain.

JavaScript disabled. Assuming 2 incidents affecting 1000 users, at $500 per remediation, the cost is $1M.

Annual Phishing Incidents

Affected Users per Incident

Remediation Cost per User ($)

Total Internal Cost

This includes IT response time, compromised credential resets, and legal compliance reviews.

5. Brand Equity Dilution

Calculate the SEO and trust value lost when typosquatter networks dilute your exact-match traffic.

JavaScript disabled. At 100k traffic and $2.50 per visit, a 1.5% dilution rate costs $3,750 per month.

Monthly Organic Traffic

Value per Organic Visit ($)

Estimated Dilution Rate (%)

Monthly Equity Loss

6. Legal Friction Timeframe

Estimate the time required to seize a domain based on registration type and legal standing.

JavaScript disabled. A standard gTLD UDRP with a valid trademark takes ~45-60 days.

TLD Type

Valid Trademark?

Estimated Resolution

7. Host Takedown Viability

Determine if a rapid host-level DMCA or Abuse takedown is possible based on the site's activity.

JavaScript disabled. Active phishing sites have a high likelihood of immediate suspension via host notification.

Current Domain Activity

8. Brand Ad Spend Waste

When competitors buy ads against typos of your brand, they force you to bid higher on your own terms. Calculate the wasted ad spend.

JavaScript disabled. If you spend $50k and 2% goes to mitigating typo-bidding, you waste $1k/mo.

Monthly Branded Search Budget ($)

Estimated Typo Leakage (%)

Wasted Budget

Money spent defending your brand terms that should have gone to generic acquisition.

9. Phishing Credibility Analyzer

Modern phishing attacks use Let's Encrypt to secure typo domains. Evaluate the credibility threat.

JavaScript disabled. A squatted domain with a valid SSL cert appears legitimate to users, drastically increasing phishing success.

Does the typo domain have valid SSL?

10. UDRP Cost Validator

Compare traditional law firm hourly billing against our automated, flat-fee UDRP preparation.

JavaScript disabled. Traditional firms charge ~$3,500 per UDRP. Pisrya charges a flat $1,200. On 5 domains, you save $11,500.

Traditional Firm Quote ($)

Domains to Recover

Law Firm Total

Pisrya Flat Fee Total

Total Savings

Assess Your Exposure